AI email personalization presents a great opportunity to convert more customers at scale, in this article we will discuss this technique and how it could work for you.
There are over 300 billion emails sent on the internet each day.
What is the purpose of these emails? Are they only for casual communication among friends? Most of the emails in your inbox are likely sales and content marketing emails. They’re a great way to make sales online. Emails offer a tremendous return on investment. You can expect a return of $35 for every dollar spent.
With batch-and-blast emails, you won’t get these kinds of results. Personalize your emails to make them more effective these days.
How Does AI Email Personalization Work?
Email personalization is the process of sending more personalized (or targeted) content to subscribers based on their data. Readers feel more connected to these emails, which tends to boost open rates, click-through rates, and conversions.
It’s likely that you’ve received a personalized email before. It can range from those emails that address you by name, to those that remind you about an abandoned shopping cart on an eCommerce site. Email personalization makes brands stand out.
In the following examples, brands personalize their emails in a variety of ways:
Region or city
An age range
Purchase history
Female or male
Customer journey position
Reading preferences
New government regulations have made it increasingly difficult to collect data
Data collection is becoming increasingly challenging for email marketers, despite personalization’s importance. Cookie data is typically extracted from user behavior on your website for personalization. However, Firefox and Safari have cut down on third-party cookies to protect user data. Cookies will also be removed from Edge and Chrome soon.
In order to keep customers for a long time, brands need to personalize their offers. A business could also suffer if it ignores customer privacy protection. In the midst of customers’ growing demand for relevant and personalized experiences, how can you meet their needs?
Businesses are changing their data collection methods to rely less on third-party cookies and more on first-party data in order to meet the demand for personalization without sacrificing privacy. Automation software and tools extract raw data from various sources using advanced engineering and machine learning. The raw data can then be transformed into a form that can be analyzed and worked into your email campaigns using artificial intelligence.
Without using any cookies, automation speeds up data collection and reduces human error, which is a win-win for you and your customers.
AI can be used to analyze user data and provide close to human-like personalization
Personalization based on behavioral data is the future of email marketing.
Now that your automation tools have extracted the data, you can analyze it. In order to personalize your emails, you must use this data meaningfully. If you have a small subscriber list, you may already personalize each email manually. If you have hundreds or thousands of customers, what should you do?
It would be nearly impossible to personalize each email, and this is where AI comes in. With the right data, artificial intelligence can help you optimize your email campaigns for success.
AI can, for instance, send emails at the time when a person is most likely to open his inbox if he opens it in the evening.
AI also sends relevant offers to people based on their interests.
Using AI, you can reward customers who have remained loyal to your brand for a certain amount of time.
AI can do much more than just personalize first names with the right data. Providing tailored content can make your customers feel like they are being treated individually.
In Conclusion
Providing value in your emails will increase your conversion rate as well as your customer retention rate. With AI, personalization becomes a piece of cake. Email marketing is about personalization, and AI makes it possible. Don’t miss out on the benefits of incorporating AI into your email marketing strategy!
